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What Does an Entrepreneur Do When You No Longer Love What You’re Doing?


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Entrepreneurs Should not be Frustrated with their Business

As an Entrepreneur, the way you plan for your business is paramount especially the future of your business. As I’m sure you know, many unpredictable things can happen. Your industry may change, you make age out, or you will be tired of doing what you do. Sometimes everything can happen at the same time. And this is incredibly unfortunate especially when you could’ve moved on to do something else.

We all know that it takes quite some time to establish a business and a brand. But the benefit that we have leverage now. That means we can do what we did before … again. The trick is to tap into it. If you ask yourself ‘am I happy’ and the answer is no, it’s time to explore what you want to do, before it is determined for you. As we all know, if we want to be unhappy, we may as well get a job.

Waking up with Joy or Frustration?

Are you getting out of bed each day with anticipation looking forward to the new day? Or are you frustrated trying to ‘fake it’ another day? If you are faking it, it’s time to look at changing gears.

Being stuck is no fun. What do I mean by stuck? When you’re making a majority of your money from the business you no longer love is what I mean. A majority of your time is spent doing it and it’s difficult to find the energy to go after a new venture. Doing what you no longer love is zapping your energy to do so.

Using Your Leverage

Now the question becomes how can you leverage what you were doing and turn it into something else? This may mean that you have to pull out completely for a few days and look at everything from a distance. Another way is you may have to ask yourself questions and perhaps create a spreadsheet of what you can do with the skills you’ve acquired.

I heard a quote recently a TV show one day and a woman said: “it’s better to be done with your industry before the industry is done with you. I have seen people destroyed when the unexpected happens!” She makes a very good point. If you hate what you’re doing right now it’s going to get worse. Eventually, your audience or whoever you’re targeting will see it as well as your clients and the whole ship will eventually capsize either slowly or all at once but neither way is good ESPECIALLY when something can be done about it in advance.

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