Dwyane Wade, a former Miami Heat basketball player, has started a sock line.
His sock line, PKWY, was conceived way back in 2013 and is now available in major stores across the country. Dwayne co-founded the company with stance, and they have both been working together since 2013 when he became the first NBA player to represent the company and co-founded an existing collection that bears his name. Dwayne is hopeful that the new enterprise will be a turning point to their brand. PKWY was unveiled in February of 2018.
Dwayne stated on the PKWY website, “We don’t just make socks, we make true colors. New collections to reveal the uniqueness of your voice. New styles to amplify the passion in your heart. The world is full of expression, so don’t be afraid to put it out there. What you believe can unite us in our diversity, if it can inspire us through our differences. It can elevate us through our uniqueness. Because it all belongs on your sleeve … or your feet … or your anywhere
Dwayne retired from basketball this year. In his playing days, he won three NBA championship; in the years 2006, 2012, and 2013 and for 12-times, he was listed in NBA All-Star selection. Three years after joining the team, he led the team to Miami’s first-ever NBA Championship in 2006 and was also named Most Valuable Player (MVP) of the finals. In 2004, he launched the Wade’s World Foundation. The foundation aims to give assistance to programs centered on health, family service, and education, especially those in underserved communities of Miami and his hood in Chicago. He was appointed to Obama’s Fatherhood Task Force in September of 2012. He has become a New York Times bestselling author after he released his first book in 2012. The title of the book is “A FATHER FIRST: How my life Became Bigger than Basketball.”