Seven Black-owned Brands To Shop On Black Friday
You know that when the holiday season comes back, we’re near the end of 2019. Thanksgiving is upon us and the gift-giving and shopping bargain is set to begin later. While this American “holiday” is in itself questionable, Black Friday is a prime opportunity to exclusively highlight, support and spend with black-owned businesses.
Just as we mentioned last year, let’s keep going the energy ‘for us, by us.’ Even beyond Black Friday’s hustle and bustle, tap into the businesses that keep contributing to wealth-building, development, and jobs in Black communities around the world.
Here is a list of some black-owned brands to take note of this Black Friday, including some excellent home decor, clothing, skin care and beauty brands that you should know about.
Riveriswild is African nostalgia’s lifestyle brand through its eclectic designs. “Our brand name symbolizes the unpredictable fluidity of life,” said the creative director of Riveriswild, Akinwale Akinbiyi, in 2017. During his formative years in Lagos, their latest collection, Garba, is dedicated to the man Akinyibi bought sweets from. The Bloom Hat, with two groovy flowers made of the Riveriswild logo, is a standout of this line.
Itadi Body has been launched by Togolese artist and businessman Tabi Bonney as a new natural skincare brand. The inaugural line is a face wash, toner and moisturizer made of ingredients from Togo’s family-owned farms, including the coffee berry, known for its antioxidants and skin-protecting properties. Itadi Body can be the go-to line to leave your skin feeling soft and smooth, whether you’re a minimalist product or a newbie who needs a starting point with skin care.
This is the ideal holiday gift in your life for the lovers of sorrel / zobo / bissap. For Spicegrove Roselle+Ginger hibiscus cocktail, Audrey Powell bottled her take on sorrel. Named after Powell’s family farm spent her formative years in Jamaica, Spicegrove is the safe and open solution to what she saw her mother growing up during the holidays. What you eat is what you get— a delightful mixture of dried hibiscus roselle petals, raw ginger, allspice, cinnamon, lime peel and raw cane.
Ditto Africa is a new, integrated digital marketplace where you can shop from Africa and the diaspora a curated range of fashion brands. The platform includes designers including Orange Culture from Nigeria, Petit Kouraj from Haiti, Okhtein from Egypt and more. Be sure to take a closer look at the collection of jewelry from Ditto Africa —they’re going to die for it.
Nana Quagraine founded 54kibo to increase the visibility, accessibility and authenticity of contemporary African interior design. “After our twins were born, my husband and I held a Ghanaian Naming Ceremony in Brooklyn, New York; a day full of love and the beauty of my family,” she says on the website of 54kibo. “This day motivated me and created a sense of urgency in building 54kibo, sharing the beauty of the African diaspora with my kids and the world.” The online platform features beautiful home decor pieces, furniture, children’s home decor, as well as rugs and carpets.
Vitae London was the company that made beautiful watches affordable and stylish, created by William Adoasi. Based in London, it consistently produces genuine leather band or stainless steel band watches of high quality, which are made from scratch-resistant sapphire crystal glass. Vitae London also has to do with giving back. Proceeds from each watch sold contribute to schoolchildren’s lives on the continent through new school uniforms and a solar light that allows them to study at night safely.
UOMA Beauty is the latest makeup brand in Africa to be watched. Founded by Nigeria’s own Sharon Shuter, a former beauty executive, UOMA seeks to shake the beauty industry’s rules of inclusiveness and diversity. The scope of products includes eyeshadow palettes, eyeliner, brow pencils and gels, bright lipsticks and glosses, as well as foundations and concealers specifically formulated for painted women.