Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.blogwallet.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.
n Many businesses have used the "Black-owned" label to solicit additional business in the past or as a way to add credibility to their brands. Unfortunately, this has often backfired. In large part, because we (black people) don't really care. As a matter of fact, it may actually HURT your business.nnnnPerhaps the only time a business should use "Black-owned" is when they are in the press for their success (Slutty Vegan) or there is a program that can help fund or supplement the business' mission. [...]n
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