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Russell Simmons’ All Def Digital to Create THE DEFINITIVE HISTORY OF HIP HOP

russell simmons, starting a business

 

Russell Simmons’ All Def Digital, the fastest growing platform in hip hop and urban youth culture

… and Emmy award-winning producers Stephen David Entertainment announced today a partnership with GroupM Entertainment, a global content investment and rights management company, to develop and produce THE DEFINITIVE HISTORY OF HIP HOP, a sweeping documentary series that tells the exhaustive story of hip hop, from its seminal, underground roots to its now most iconic, global artists. Stephen David will Executive Produce the series, along with GME’s Richard Foster and Simmons himself. The project is in development and slated to begin production this year.

THE DEFINITIVE HISTORY OF HIP HOP begins in the early 1970s, chronicling the rise of the first DJs and emcees in New York City. But what started as a way for marginalized youth in New York City to escape or explain the stark realities of the inner city, rapidly spread from the East to West Coast as it evolved into a global phenomenon.

Today, it is a multi-billion dollar industry and cultural force that shapes music, art, fashion, language, and all forms of entertainment from films to television and digital programming to social media.

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