Tue. Sep 16th, 2025

What 30 Years in Music Taught Me About Life

Evil Has a Payday

Most of my experiences in the industry have been positive, but a few people have done me dirty. Early on, I wasted too much energy chasing grudges and negativity. That’s a creativity killer. The biblical truth that “Vengeance is mine, sayeth the Lord” rings true—our job isn’t to get even but to keep moving forward. The universe doesn’t bless evil; it takes notes. While some people’s experiences with those bad actors differ, I’ve seen firsthand that those who sow harm pay a price—sometimes quietly, sometimes spectacularly. You might not see it, but trust me, it happens.

ByKevin Ross

Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.