We often get stuck blaming the world for our stagnation, but the truth is, the world owes us nothing. We imprison ourselves in bad situations hoping they’ll magically improve—that’s bad math. Why wait for what you can’t control instead of acting on what you can? The modern music industry, especially with Gen Z and Millennials calling many shots, flips the old script. These younger creators won’t grind on projects that don’t align with their values or passions. I had a Millennial on my team once say, “I’m not interested in doing that!” I laughed because he reminded me of my younger self—the reason I started my own business. I respect that honesty. Far too many people do jobs just for a paycheck, and it shows. Millennials might be right, and we might be the ones stuck in outdated mindsets. Many of us stayed in losing situations for years, wasting precious time.
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.
