Tue. Sep 16th, 2025

What 30 Years in Music Taught Me About Life

Goals Are Like Breakfast

If you’re hungry, you don’t wait for someone to bring you breakfast—you make it, buy it, or go out and get it. You don’t need permission. This simple truth scales up: if you hunger for success or change, feed that hunger yourself or risk starving. In 2025, with AI tools and automation at your fingertips, the power to create and innovate is more accessible than ever. Don’t wait for someone else to hand you the opportunity—build it yourself.

ByKevin Ross

Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.