Your job is to make sure you’re not thirsty. I’ve spent years trying to help people who look like me, only to be disappointed repeatedly. From halted projects to plagiarized content that had to be deleted, the cost in time and money was real. I’ve played every role—father, preacher, counselor, bank—to my own community. This cycle is why many Black businesses fail. We often undervalue ourselves and overvalue white-owned corporations’ legitimacy. I’ve broken major stories that my own mailing list reposted from white publications on social media. It’s a reflection of deep, structured programming that we must recognize and overcome.
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.
