You Can Lead a Horse to Water …
Your job is to make sure YOU’RE not thirsty.
Over the years I have been adamant about helping people who look like me and unfortunately, there have been times I have been disappointed and have suffered the consequences. Not always but more times than I care to remember. Production has been halted for important projects, I paid writers who copied stories from major industry sites to this platform, then I had to delete ALL their posts when I found out (sometimes up to 100 posts). There was no return on my investment of time and money. This is something I told them not to do when they were hired but they did it anyway. I could have been sued. I have been the father, preacher, uncle, bank, counselor, chauffeur you name it to my own people and I understand our consistent need but by the same token, this is why many black businesses fail.
We often have a very poor perception of black-owned businesses and tend to reward the white-owned corporations as valid. Over the years, I have broken HUGE stories and like clockwork it never fails, when I look on social media, people who are on my mailing list and got the story from me first will always post a link to the white publications on their social media pages (lol) I never say anything because I understand the structured subliminal programming.
