This is the most critical lesson. Many of us come from challenging backgrounds and face systemic racism in the industry. The sting of rejection from our own people cuts deep. When I was younger, I never understood jealousy—I had confidence in my talents but lacked true self-estee
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.
