In 2025, surrounding yourself with the right people in business is more crucial than ever—especially in a world where AI and automation are reshaping how we work and connect. After years of testing and refining my online business, I’ve noticed that most entrepreneurs I know still struggle to break through to the next level. Out of fifty business contacts, only one or two are genuinely operating at the pace and scale I am now. This drives home a core truth: to stay ahead, you must intentionally build relationships with people who challenge, inspire, and elevate you—people who are moving forward, not standing still with their hands out.
One of the biggest frustrations I hear from peers at my level is the constant drain of being asked for free advice or favors, often with little to no reciprocity. This isn’t about blame; it’s about mindset. Many entrepreneurs wrestle with feelings of guilt or unworthiness around their success. Let me be clear: you deserve your success, and protecting your time and energy is non-negotiable.
People will test your business boundaries relentlessly. Passing these tests is essential for your growth and sustainability. As my mother always said, “To whom much is given, much is expected.” I get dozens of unsolicited calls and emails weekly—from strangers promising future payback but rarely asking, “How can I help you?” or “What can we build together?” This one-sided dynamic is exhausting and unsustainable.
But here’s the silver lining: being sought after means you’re doing something right. Your success and potential are visible, and others want in. Still, in small business, a bird in the hand is worth two in the bush. You must manage these interactions so they don’t derail your momentum.
When I needed advice early on, I often found no one to turn to. That’s why it’s paramount to build a network of more successful Black entrepreneurs and allies who understand your journey. But beware— not all advice is good advice. Trust your instincts, be willing to take calculated risks, and remember that growth comes from learning through experience, not just theory.
If you seek mentors, invest in the relationship. Meet them in person or via video calls, be clear about your goals, and respect their time. Avoid expecting instant free insights. When you have resources, it’s time to invest in your network to prepare for future challenges.
Many entrepreneurs mistakenly relax when income rises. Truth is, that’s when you double down. I now respond to demanding calls with a polite but firm: “How can I help you via email?” If someone pushes for favors like free advertising or consulting, I send a rate sheet and payment info upfront. This filters out time-wasters and protects my focus.
Black entrepreneurs especially must understand their business’s self-worth and how others’ demands can erode it. Use your time to learn and grow, not to give away your services for free. Your success is earned by filling market gaps and delivering value. You don’t owe anyone your success, though giving back thoughtfully through volunteer work or community-building can be rewarding.
Broaden Your Horizons in the AI Era
If your business and network look the same as three years ago, you’re not growing. Seek out where successful people gather—both online and offline—and engage actively. Join organizations for Black entrepreneurs, like the Small Business Administration, local Chambers of Commerce, and emerging AI-focused business groups. Attend events, virtual summits, and mixers to build meaningful connections. Reach out to local business journalists and digital influencers to expand your visibility and network.
Be Direct, Even If It Feels Rude
When people demand your time without respect, respond professionally but firmly. For example, reply to “Call me” emails with, “I’m busy; please email me how I can help.” You don’t owe unsolicited favors, especially to non-paying contacts. Business is a fair exchange of value, and your loyal clients who support you deserve priority attention. Interestingly, your biggest clients often require the least hand-holding, while non-paying contacts can be the most demanding.
Beware of Contacts Who Exude Greed
Knowing your value and protecting it fiercely is vital. The best indicator of your value is repeat clients who keep coming back. People seek you out because you deliver value. Don’t be afraid to say no to those expecting free services or who operate with a welfare mentality. Keep your plans confidential except with trusted allies who can directly help you achieve them. Avoid those who hijack your ideas for their own gain—they will only hinder your progress.
Use What You Have to Get What You Want
Your loyal clients believe in you and can help you grow. Treat them with respect, never waste their time, and don’t be intimidated by their status. Use your current support base to fuel your next growth phase. When you have bigger ideas, approach these clients first with a clear, written proposal. Strike while the iron is hot and leverage existing relationships to expand your business.
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.
