Nothing but work, all day, every day. I wish it was easy. Many Black entrepreneurs I know still clock 8 to 18-hour days, especially when building their brand or managing side hustles in the creator economy. The smart ones leverage AI to automate repetitive tasks—social media scheduling, customer service bots, bookkeeping—but the hustle never stops. The thrill of owning your business and doing what you love keeps the grind alive and the clock flying.
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.
