Not quite. It takes serious discipline, patience, creativity, flexibility, savvy money management, sales chops, control, relationship-building, and relentless determination. Plus, in 2025, you need tech literacy—knowing how to harness AI tools, digital marketing, and data analytics is no longer optional. Few can juggle all that while keeping the lights on when clients pay late or ghost you.
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.
