This updated video remains a powerful mix of insight and inspiration, now more relevant than ever in 2025’s fast-evolving business landscape shaped by AI, automation, and the creator economy.
Sean “P Diddy” Combs, a legendary figure who transformed hip-hop into a billion-dollar empire, has long been a master at pivoting across industries—from music and fashion to beverages and media. His ability to leverage emerging trends and technologies has kept him at the forefront of entrepreneurship for decades.
In this candid Revolt TV event, Combs answers pressing questions about business, sharing lessons that resonate even as the game changes. Today, the entrepreneurial playbook demands fluency in AI-driven marketing, automation for scaling operations, and harnessing the creator economy’s power to build authentic brands. Combs’s journey underscores the importance of adaptability and innovation in maintaining relevance.
While recent legal challenges have impacted parts of his empire—leading to divestments from ventures like Revolt TV and the disappearance of Sean John from major retailers—Combs’s core assets, including his music catalog and savvy investments, continue to generate significant value. His story is a reminder that even amid setbacks, resilience and strategic reinvention remain key to longevity in business.
For entrepreneurs navigating 2025, Combs’s insights highlight the necessity of embracing AI tools for data-driven decision making, automating routine tasks to free creative energy, and engaging directly with audiences through digital platforms that empower creators. These elements are now foundational to building scalable, sustainable ventures in an increasingly digital economy.
Watch this video not just as a reflection on past success, but as a blueprint for how to think boldly and act decisively in today’s AI-accelerated, creator-powered business world.
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.
