Over the years, I’ve been blown away by how many people think they know what it’s like to be a minority Black entrepreneur in 2025. Most folks cling to the comfort of a paycheck every two weeks, benefits, and the illusion of stability—even if they hate their jobs. But entrepreneurs? We get both the perks and the brutal limits of working for someone else. Back when I was grinding in the music industry, I HATED the politics, the butt-kissing, and the yelling when someone dropped the ball. I loved the industry but knew the only way to survive was to own my own business. If you’re thinking about jumping into entrepreneurship, especially as a Black entrepreneur, here’s the real deal you need before you leap. Spoiler: It’s not all glitz and glam. Click “NEXT” for myth #1.
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.
